Keep your content up to date!

I was looking around on Facebook today and after about 6 random links ended up on a website for a local marketing/media broker company. I was looking through the links that I assumed were portfolio examples and low and behold there were 2 links to sites I had created.

My first reaction was to get really angry and annoyed that this person would try and take credit for my work. Then I looked at the date of the last post on the site – February 2009 – and I calmed down a bit. I realized that if the person hadn’t updated their web page for almost 2 years that they links they posted on the site have not been checked in at least that amount of time if not longer – and I had worked on those projects within the last 2 years.

Why am I sharing this riveting story you ask? Well it’s because it reinforces something that I tell all of my clients who want to get into the space of blogging, social media and having a website in general. The Golden Rule of content.

Always keep your content up to date and relevant

I left the website thinking “it’s not a big deal, no one probably goes there anyway”. That’s not good, especially if it’s your business website. Not having traffic is one thing but having old, outdated content should not be a reason to lose traffic.

That’s my 2 cents anyway.